Lucid Health was founded in 2009 and the Principals are seasoned market researchers.
Executed over 125 qualitative projects
Executed over 100 quantitative projects
MATT GIULIANO
PRINCIPAL
Matt has conducted health-related marketing research since 2003. In addition to project management excellence, Matt has extensive knowledge of several therapeutic categories, such as oncology, chronic kidney disease, epilepsy and bipolar disorder.
Prior to joining Lucid Health, Matt worked for Yankelovich, TNS Healthcare, and the Johns Hopkins Medical School, AIDS Service. At the Hopkins AIDS Service, Matt served as an editorial assistant to the Medical Management of HIV Infection, a premier reference text used by clinicians to diagnose and treat patients with the HIV infection. Additionally, Matt served as Managing Editor for the Moore News Quarterly, the HIV patient newsletter published by the Hopkins AIDS Service.
Matt graduated Phi Beta Kappa with a B.A. from the Johns Hopkins University.
Matt currently resides in Baltimore, MD.
AARON MOREL
PRINCIPAL
Aaron has over 20 years of experience working at supplier-side research organizations. As both a seasoned moderator and quantitative researcher, Aaron often brings both skill sets to bear on client engagements.
Prior to Lucid Health, Aaron was a SVP at Yankelovich focusing on the health practice and a VP at TNS Healthcare where he was both responsible for client management and leading a team of researchers.
Aaron earned a B.S. in Applied Economics magna cum laude from the University of Vermont and a J.D. from the University of Maine School of Law, where he was a contributing author and member of the Maine Law Review. Aaron is a member of the Massachusetts Bar (retired status).
Aaron currently resides in Tampa, FL.
MATT PIUNTI
EXECUTIVE DIRECTOR
Matt has 14 years of experience conducting research. Matt is responsible for managing all facets of marketing research projects, including study design and implementation.
Prior to joining Lucid Health, Matt was Senior Project Director at Yankelovich / The Futures Company. While there, he worked with the LIVING Well segmentation, directed a national tracking study which measured public opinion on health and health security, and managed large-scale custom segmentations.
In addition to health expertise, Matt has a diverse background, working with Fortune 500 companies and consulting firms in multiple industries, including CPG, finance, retail, media, and service.
Matt also serves as Lucid Health's IT Director where he implements best practices for securing data.
Matt currently resides in Durham, NC.
GRACE DECKER
CONSULTANT
Grace joined Lucid Health in 2021. Prior to joining, Grace worked as an intern with Congressman David Price and for the Institute for Defense and Business as a program assistant.
Grace graduated with honors from the University of North Carolina School of Arts & Sciences, earning a B.A. in Public Policy and a B.A. in Peace, War, and Defense.
Grace currently resides in North Carolina.
GRACE KELLY
RESEARCH ANALYST
Grace joined Lucid Health in 2023. Prior to joining, Grace was a Project Specialist in the Quality Improvement department at University of Maryland Medical Center, and during college, she worked as a Database Administrative Assistant at UM St. Joseph Medical Center Foundation. In her previous positions, Grace conducted and assisted various projects to improve quality care delivery and data development.
Grace graduated from Towson University College of Health Professions in three years, earning a B.S. in Healthcare Management and a minor in Business Administration.
Grace currently resides in Virginia Beach.