Our Community of Benefits Professionals

A Community of Real Plan Sponsors


Magnifying glass sweeping over people

Verified

  • Each Plan Sponsor personally vetted by a Lucid Health team member
  • All verified on LinkedIn (initially and on an ongoing basis)

Silhouette of three people

Decision Makers

  • Very or extremely involved in benefits decisions (medical and/or pharmacy)
  • Executive or middle management level

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Diverse

  • Broad geographic representation; many with broad US footprints
  • Diverse industries
  • Gender mix
  • Age commensurate with experience

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Engaged

  • Well compensated for their time
  • Ongoing touch points to maintain community engagement

 

Dissatisfaction with the quality of existing B2B panel options led us to create our own
curated, engaged community

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Background

Lucid Health has conducted research with benefits professionals (e.g., plan sponsors, benefits consultants, etc.) since 2009.

Stopwatch with dollar sign

Problem

We began incorporating knowledge-based checks into our surveys to help vet B2B panelists (such as industry “terms of art”, details on funding arrangements, etc.), but “qualified” panelists often fail these checks.

Handshake

Solution

Organically build our own vetted community that meets Lucid Health’s quality standards over many years

Dissatisfaction with the quality of existing B2B panel options led us to create our own curated, engaged community

Chat bubble

Background

Lucid Health has conducted research with benefits professionals (e.g., plan sponsors, benefits consultants, etc.) since 2009.

Torn paper with caution sign

Problem

We began incorporating knowledge-based checks into our surveys to help vet B2B panelists (such as industry “terms of art”, details on funding arrangements, etc.), but “qualified” panelists often fail these checks.

Ribbon with check mark

Solution

Organically build our own vetted community that meets Lucid Health’s quality standards over many years

Example Titles:

Lucid Health’s Community vs. B2B Panels

Lucid Health’s Community of Professionals

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Benefits Decision Makers (Executive or Middle Management)
  • VP of Benefits
  • Sr. Director of Benefits
  • Director of Total Rewards
  • CHRO
  • VP Human Resources
  • Head of US Benefits
  • Executive Director, Global Benefits
  • Chief Benefits & Well-Being Officer
  • Director, Compensation and Benefits
  • Sr Director Employee Health
  • Director, Total Rewards & Corporate Support
  • Benefits Manager
  • VP – Compensation, Benefits, and HR Analytics

B2B Panel of “Qualified” Benefits Professionals

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Actual Open-Ended Titles Across Multiple Studies
  • Unrelated: CTO, CIO, IT Director, Engineer, General Manager, Executive Sous Chef, Juvenile Services Clinician, VP of Operations
  • Adjacent Titles or Too Junior: HR Specialist, Recruiter, Chief of Inclusion Policy, Personnel Analyst – Benefits, Labor Relations Specialist, Benefits Coordinator, Benefits Generalist
  • Likely Too Senior (if True): CEO, CFO, CEO/Owner, CEO/CIO
  • Unclear: Director, Executive VP, Manager, HR, Supervisor
  • Appropriate: HR Manager, Director of Benefits, Benefits Manager, Senior HR Manager, Director of Total Rewards
Our Curated Community of Real Plan Sponsors: They Have Appropriate Roles: Our plan Sponsors are highly involved in health plan decisions. We Have A Robust, Active Community: We have n=160 Active participants in the past 3 years (and growing). Our Community is Proven for Quantitative Research: n=124 Have participated in quantitative studies in the past 3 years. Our Community is Proven for Qualitative Research: n=132 have participated in qualitative studies in the past 3 years. Our Community is Composed of a Broad Range of Accounts (Skews Larger, Self-Insured).
Our Curated Community of Real Benefits Consultants: They Have Appropriate Roles: Our Benefits Consultants spend majority of their time consulting, designing or selling health plans (typically to larger organizations) as opposed to administration. They Have a Desired Book of Business: Consultants’ clients are commensurate with target Sponsor organizations (e.g., has at least 4 clients with >3,000 US-Based employees, etc.). We Have A Robust, Active Community: n=48 participants in the past 3 years (and growing). The Community Represents the “Big Three”: =17 consult for WTW, Aon, or Mercer. Our Community Also Represents Other Major Consultancies: n=31 consult for other firms such as USI, Lockton, Gallagher, etc.. Consultants in Our Community Offer Both Broad-Based & SME Perspectives: Most are Account / Engagement Leaders, but we also have Subject Matter Experts (e.g., Health & Wellness, Pharmacy).
We apply the same thoughtful and rigorous approach to any professional respondents. For example, we require that all respondents are validated on LinkedIn (we review and, at times, follow up with potentials recruit prior to scheduling them) or via ME # / NPI # when applicable. We Have Experience with Recruiting and Interviewing: Health Plan Executives, Including a broad range of roles spanning Clinical (CMO, CNO, Medical Directors), Pop Health, Quality, Network, Finance, Operations, Payment Integrity, and FWA. Pharmacy Professionals: Including Pharmacy Professionals who work in a range of settings: Health Plans, Health Systems / IDNs (in-patient or outpatient), and Clinics. Health System / IDN Executives: Including roles ranging from Clinical (including Nursing and Quality) to Finance to Operations and Discharge Planning. Providers: Including a range of HCPs, from Physicians to Extenders (NPs / PAs / RNs) to Home Health to Skilled Nursing Facility Professionals. Molecular Laboratory Professionals: Including both those involved in Lab Management (e.g., Lab Director roles) and those involved in Market Access and Reimbursement.

CONTACT US

Aaron Morel
410.591.8861
Aaron.Morel@Lucid-Health.com
Matt Giuliano
410.321.0250
Matt.Giuliano@Lucid-Health.com
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