Rigorous data review:
Once a study is in field, we identify and remove questionable respondents who fail our quality checks; these checks include:
- The speed in which the survey was completed
- Failure to avoid trap questions
- Lack of response variability
- Answering against the trend
- Failure to provide consistent answers to pair opposites
Given our commitment to quality data, we anticipate the removal of approximately 10% of respondents and compensate for this through over-recruiting. Your final sample size will never be reduced because of data quality issues.